Jennifer L. Morone

The London artist talks about her new business model. Using a company controlled by her, she markets her own personal data herself. Jennifer Lyn Morone literally becomes a one-woman business, acting as its founder, management board, shareholder and even its product. JLM Inc. operates the profit-oriented utilisation of her performance-based, health-related, genetic and physical data in order to survive the inevitable next stage of capitalism.