// ACCREDITATIONS
The online accreditation is available on or website www.emaf.de until 12th of April. Here you will find all details und further guest information.

// CONGRESS
Well-known speakers will introduce current projects on the festival’s theme "Mash Up".
The spectrum range from ironic Remixes in the Net and Online-Games to the historical examination of Collages. One absolute highlight is the presentation of Mash Ups on one of the greatest German films of all time.
It’s hard to believe, but Mash Up versions of "Der Untergang" (Downfall) are an international phenomenon. The Finnish media expert Lasse Rintakumpu will show a selection of the numerous versions that have already been downloaded several hundred thousand times. Here, artists use images about German history in a tongue-in-cheek way; new current references are constantly being drawn. Is this permitted? This is what the astonished audience asks itself when it sees how disrespectfully these remixes are made.

There is an increasing blending of media formats, and the boundaries between film, games and online features are constantly changing. In his lecture "Movie meets Game," Michael T. Bhatty will explore the convergence and divergence of classic forms of narration in film and the new media, such as computer games, and their synergetic effects.

To accompany "Frontiers", a computer game, introduced by Sonia Prlic and the Gold Extra Team, we present an online game from the serious games category, which is dedicated to a topical problem. "Frontiers" takes its players to the frontiers of Europe. You can experience the border and life behind it from both sides as a refugee or a border guard. The 3D online computer game was produced by Austrians Tobias Hammerle, Georg Hobmeier, Ingo Herwig, Jens M. Stober, Sonja Prlic and Karl Zechenter. It has received numerous awards.

In the project "mediaartbase.de", the EMAF continues its series of lectures entitled "From Archive to Living Database". In 2010, themes and projects from the work will be illuminated from the current perspective of MASH UP with oeuvres and materials from the archives, and how they are used.

In the lecture "guitar heroes and misheard lyrics", selected MASH UPS from the YouTube collection of Frankfurt Youth Culture Archives are presented. In the lecture, Professor Birgit Richard from the University of Frankfurt shows a range of examples from music culture, and introduces a typology for online videos, developed in Frankfurt after five years of intensive basic research. It goes without saying that this research is never-ending, because the world of online video changes by the hour.

Under the title "WJ-S", the French artist Anne Roquigny demonstrates the work of re-mixing sounds, images and texts from the internet, as celebrated daily by DJ's and VJ's. Her new book WJ-SPOTS #1 "15 years of artistic creation on the internet" will be the focal point of the talk.

The lecture by Dr. Karin Orchard centres on Kurt Schwitters, considered one of the most individual and multifaceted artists from the first half of the 20th century, whom it is impossible to categorise. His "collage principle" has influenced art and literature ever since, from Pop Art, neo-Dada, Nouveau Réalisme, sound poetry, Fluxus right up to current young art.
"MERZ means creating relationships, preferably between all things in the world." (Kurt Schwitters)

In "NOVA-KINO: The History of Cinematic Agit-Prop", Mark Boswell (USA) shows the development that took place from the historic film avant-garde to today's MASH UP, referring in the process to Duchamp’s ready-mades, Vertov’s Agit-Prop and Eisenstein’s theory of montage. Nova Kino is a cinematic theory for the 21st century, represented in works by a wide variety of international filmmakers, media artists and "cultural jammers." They use found footage for reprocessing or reanimation purposes.

In "Web concepts of the future", Jürgen Keiper from the "Deutsche Kinemathek" in Berlin will highlight several central routes taken by the current development of the web, addressing creative commons, MASH UPS and the web as an archive. Retrospectively, the technical term of the "service-oriented structure" of the web is increasingly becoming a universal metaphor for a web with completely unrestricted dimensions.

"Do It, but do it again! - artists' strategies for Web 2.0"

Under this title, media artist Matthias Fritsch presents works that explore the artistic potential of Web 2.0. The lecture focuses on the specific relationship between artistic production and the audience, authorship and distribution. His work "Music from the Masses" and the Technoviking archives are presented in the exhibition.

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// CONCEPT AND DIRECTORS BOARD
Hermann Nöring, Alfred Rotert, Ralf Sausmikat

// SPONSORS
nordmedia - Die Mediengesellschaft Niedersachsen/Bremen mbH
Stadt Osnabrueck
Auswaertiges Amt, Berlin
Bundesministerium für Bildung und Forschung, Berlin
EU Funding EFRE
as well as donations from further sponsors.

// CONTACT/POSTAL
European Media Art Festival
Lohstrasse 45 a,
D-49074 Osnabrueck
phone +49 (0) 5 41 - 2 16 58,
fax +49 (0) 5 41 - 2 83 27,
mail: info(at)emaf.de
www.emaf.de