HYBRIDKULTUR (Book Presentation)

Prof. Yvonne Spielmann
Hybrid cultures are phenomena of the present, which emerged from combining influences and components of various media, cultural contexts and discursive interrelations. The emphasis lies on the hypothesis that ›hybridation‹ constitutes a contemporary strategy of aesthetic intervention in the internationally operating media industry, as the example of the non-western and hightech media interrelationship in Japan shows.

Professor Yvonne Spielmann (Ph.D., Dr. habil.) has over twenty years of valuable experience in research, teaching and knowledge transfer in the Higher Education at international level across Europe, the US, and South-East Asia. Key foci of her scientific profile are: leadership of research, PhD supervision and mentoring, developing international links within Europe and with the US, instigating research networks with partners in South-East Asia and consultancy. She has established new interdisciplinary approaches in media and culture, technology, art, and communication. These contributions receive international recognition and diffusion.

Milestones of published research outputs are four authored monographs and about ninety single authored articles. Her book, ›Video, the Reflexive Medium‹, (published by MIT Press) was rewarded the 2009 Lewis Mumford Award for Outstanding Scholarship in the Ecology of Technics.

Her new book ›Hybridkultur‹ was published by Suhrkamp, Berlin in 2010. Professor Spielmanns work has been translated into French, Polish, Croatian, Swedish, and Japanese. Yvonne Spielmann is currently Research Professor and Chair of New Media at the University of the West of Scotland, UK.